Digital Experience Choreography

A highly experienced design leader, orchestrating outstanding customer & digital experiences

Design Thinking
Design thinking enabling...

Empathy + Alignment + Invention + Craft

Empathy Through

Customer Research

Developing protocols & procedures for customer research, in-person and online customer testing, enabling increased stakeholder engagement and simpler, faster customer feedback. Respecting customers' privacy, ensuring legal and security risks are met.

Alignment With

Problem Definition

Connecting people, problems and concepts across multiple research/design streams, using co-design approaches to enable multi-project stakeholder alignment.

Invention Via

Solution Ideation

Whether creating a north star vision, tactical solutions, or focusing on global experiences, design can be working with a small multi-disciplinary team to co-design concepts, which establish options for achieving the best solutions (which are inclusive and accessibility).

Craft Detail To

Delivery Value

Weather it's NPS uplift, pushing for the most impactful experiences being redesigned or if you're interested in earning Canstar Award Digital Bank of the Year, let me help. Optimisation can lead to big results.

Design Systems

Design systems create better customer experience through consistency and faster value delivery, giving designers more time to focus on bigger UX problems. As well as atomic UI, patterns, language and accessibility, they connect to code and testing processes to provide massive business efficiency.

UX Enablers

Effective design needs to bridge user experience & technology, taking a service design approach to create the building blocks required to meet customer needs. The big picture can look incredibly complex, with hundreds of features or it can be distilled to UX Enablers.

Data & Optimisation

Design can often be seen as subjective, but benchmarking, tracking provide the ability to measure what works objectively and certainty and evidence of value. Quantitative + qualitative measurement reduces opinion based decisioning, but should be combined with creative thinking.

Complex Domains made simple
Self-service

Banking & Insurance

Design of all banking basics through to reimagining the future of digital banking online. Transformation design strategy, establishing a shared unified vision encompassing the research and aspirations of all major bank divisions including insurance. Omni-channel workflows, customer engagement and communication.

Case Study
Professional Systems

Healthcare & Hospital

Professional clinical software solutions with a focus on accuracy, speed and flow. This is where software clinical records, patient summaries, prioritisation, communication and tasks need to become invisible.

Case Study
Process Optimisation

Tourism & Booking

Bringing entire eco-systems together to support customers' greater experience. How customers think and feel when planning, connecting and providing confidence in how they spend their leisure time.

Case Study

…I was impressed with your deep knowledge of your craft and how willing you are to share

DesignOps Manager

… able to organise delivery of complex pieces of work in addition to the quality of the work. Really enjoy your curious mind and holistic approach to problem solving.

Principal Architect

ASB

I really admire and appreciate how you always keep the customer and their needs top of mind and ensure others remember to do that as well.

Digital Strategy Manager

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