I see red
RBR
Mar 2001
Creative Concept, Digital Video Production

RBR wanted to start their pitch presentation to New Zealand Post with impact. So I worked with key RBR staff to direct and produce this four-minute video. RBR showed a fast paced overview of NZ Post, introduced them selves and showed references from current clients / associates. The creative theme we developed for this video revolved around the idea of tuning in, tune in to RBR, RBR tunes into NZ Post. The music behind the introduction animation tuned between songs that included a reference to Post ('Wait a Minute Mister Post Man', etc.), this in turn drove the motion of the graphics that makes up the RBR logo. This theme of tuning was used to move between the main sections of the video.