Dymocks Book Shop
Dymocks Books; Studio:Cytone Pictures
Aug 1997
Digital Video Production

As an up market book store Dymocks wanted to communicate their wide and varied selection of books. This was achieved by smooth motion video moving between the sections and people within a Dymocks store. With subtle lighting transitions, with reinforced Dymocks branding throughout, this cinema ad appealed to the target market and created a memorable brand.