Cadbury NZ
Cadbury (NZ); Agency:RBR
Dec 2001
Creative Direction, Design

Cadbury New Zealand's web site was in dire need of a redesign. It needed to happen as quickly as possible to allow for new developments in Cadbury's brand campaign. The site had to take into account the main aspects of Cadbury the company; branding, corporate information, Friends of Cadbury (Direct Marketing), seasonal promotions (Easter, mothers day, Christmas, etc.) Other Promotional web sites (ad banners) and a News area. The home page took all of these things into account so that a user could easily access the area relevant to them. The Magical Land of Cadbury site part of a seasonal promotion for Cadbury, presented features targeted at families and children. Including a bedtime story, recipes, activities and product suggestions to name a few.