Progressive Corporate Site
AffinityID
Feb 2009
Information Architecture, Wireframes

Progressive Enterprises own Foodtown, Countdown and Woolworths supermarkets in New Zealand. They control about 45% of the supermarket market in New Zealand.

ProximityID are their digital solutions provider and they employed me to rebuild the Progressive corporate websites structure and develop wireframe views of most the site content (Information Architecture). These wireframes enabled me to develop template grids, UI standards and information hierarchies. The next phase for this project was to be graphically skinned to match PEL's brand.