Brand Spec Introduction
Brand Spec; Studio: isurgery
Apr 2002
Creative Direction, Digital Video Production

As part of Brand Specs new branding and marketing system an introductory video was required to give impact and excitement to presentations given by their sales team. The theme for the video, a Matrix look and feel, was derived from their new brand 'Future Perfect' (which I helped to develop). The Matrix, being a perfect environment in an ultramodern world, fitted extremely well with Brand Spec's 'Future Perfect' byline; which means 'resulting in a perfect result or intended outcome'.